AI Marketing Conference: My Insights Inside 👇

How was your week? 😊

On April 8, I went to the Full Circle AI Marketing conference in Toronto, hosted by NP Digital, the agency founded by Neil Patel.

To be honest, his talk was the main reason I went. 🎤

I’ve been learning from Neil Patel since my early days in marketing, and I can confidently say his SEO perspective has influenced how I think about search engine everywhere optimization today.

This was the second biggest marketing event I’ve attended in the past two years, after SEO IRL 2025. If you’ve attended both, like I have, you could quickly spot the difference. SEO IRL was very focused on SEO tactics, while Full Circle was more about conversations around AI marketing and where things are going.

My biggest takeaway is that no one really knows the right way to use AI yet. We are still early. Most speakers shared ideas and opinions rather than clear step-by-step guides.

However, we can all agree that AI gives us the ability to do more with fewer resources.

That’s actually why I didn’t spend hours writing this recap. I asked Claude to turn my messy handwritten notes into something readable and help me put this post together.

Because if there’s one thing the conference taught us, it’s this — be creative. 🎨

On April 8, Google wrapped up the rollout of its March 2026 core update.

Here’s how Google explains it: 👇

I actually think this update finally closed the chapter on the December 2025 update. Since then, we’ve been riding crazy daily ranking volatility… and it only started to calm down around March 18 (based on Semrush Sensor data).

As you can see below, the rankings volatility is just 2.1/10, which means that the SERP has finally become stable!

However, it hasn’t been an easy ride.

A lot of sites got hit, and not many seem to have fully recovered (yet). But on my end, I’m starting to notice some positive signals on my website: 📈

What’s interesting is that this is happening even though:

So… something is shifting.

I believe it might have something to do with how much the SERP layout has changed lately, since there’s just way less space for organic listings now.

Even though I believe this shift has to do with AI, I asked Claude, my AI assistant, which now knows more about me and my online business than my partner, about potential reasons.

Here’s how Claude interpreted my website’s shift in performance, and honestly, I’m not surprised — let’s blame AI Overviews. 😄

Have you noticed any positive changes since the rollout finished?

Last year, I sold this ebook for $32.99. So I'm dropping the price to $9.99.

It doesn't cover AI SEO in depth, but what it does cover is something I think is more important than ever: how to create helpful, human content that aligns with Google's E-E-A-T guidelines. In the age of AI, that's your biggest competitive advantage.

Here's what's inside:

💰 My website earned $45,455.28 in 2025, to be precise — all from affiliate commissions and brand partnerships.

My goal is to hit $100k by the end of 2026.

If you are interested in learning:

Here’s what’s inside:

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That’s all for now!

Talk soon,
Victoria

P.S. To learn more, check my full collection of newsletters for free: Behind Rankings.